The Crumps' Naturals Story

At Crumps’ Naturals we believe that your family member deserves to eat food that is made with farm-fresh ingredients and created with minimal processing.

As life-long dog lovers, our family was frustrated by the lack of single- ingredient dog treats on the market in Canada, so in 2006 we launched Crumps’ Naturals from our garage. Using a commercial oven, refrigerator and meat slicer, we handled everything from the production to sales during the day while holding down a separate full-time job at night (our dog, Alice, was quality control).

Taking our products to trade shows and consumer events across North America, the reaction from individuals and their pets to our simple, natural ingredients convinced us we were on the right track. Today, Crumps’ Naturals is recognized for innovation and continues to grow as a trusted brand in the marketplace.